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Ten Steps to Write Effective Content

Ten Steps to Write Effective Content

Effective content is writing that engages, entertains, and – most of all – achieves your business goals. First, what is effective content? Effective content is writing that engages, entertains, and– most of all– achieves your business goals, such as closing sales, getting mailing list signups, etc. It’s content that people actually want to read. Use …

Ten Tips for Better Business Writing

Ten Tips for Better Business Writing

  Don’t think that good writing skills matter in this digital age of abbreviated texts and tweets? Consider a recent Grammarly study of 100 LinkedIn profiles. In the same 10-year period, professionals who received one to four promotions made 45 percent more grammatical errors than did professionals who were promoted six to nine times. Whether …